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This is one of the things we do best

Professional marketing plans to drive all your marketing efforts

What is a marketing plan?

A marketing plan is a very key document your business must have to guarantee success. It provides clear information on the strategies and tactics of your business providing a very clear direction on what to do to successfully market your products/services. It outlines the costs, goals and steps involved in marketing your business over a specific period of time.

The marketing plan will give you a roadmap to follow to get unlimited customers and dramatically enhance the success of your business.

To grow your business, you definitely need a marketing plan. A good marketing plan will help you understand clearly, who your target customers are, where they are located, how to reach them, what to say to them to convince them that your product is the best option for them and how you will retain them to continue buying from you in spite of the competition. We examine your business to develop a tailor-made marketing plan unique to your business.

Our goal is to help you acquire a marketing plan built in a very logical, orderly way that you can implement to help you accomplish your business goals. Through the marketing plans we develop for you, we analyse and research your market, develop your marketing strategy and tactics, project your sales and build your budget. We describe your current situation, state your strategy and outline a pragmatic approach to accomplish your desired results.

Benefits of having a marketing plan…

Gives clarity to who your market is.

It’s easier to find clients and customers if you know who they are.

Helps you craft marketing messages that will generate results.

Marketing is about knowing what your product or service can do to help a target market. Your messages need to speak directly your market.

Provides focus and direction. Email, social media, advertising, guest blogging, direct mail, publicity, and on and on.

With so many marketing choices, you need a plan for determining the best course of action .

BASIC

Marketing Plan

Includes Desk Research Only

GH¢ 2,500
  • Executive Summary
  • Market Demographics
  • Market Needs
  • Market Trends
  • Market Growth
  • SWOT Analysis
  • Competitor Analysis
  • Value Proposition
  • Keys To Success
  • Industry Analysis
  • Porter’s Five Forces
  • Marketing Mission
  • Marketing Objectives
  • Financial Objectives
  • Target Marketing
  • Market Positioning
  • Strategy Pyramids
  • Marketing Mix – Product Description
  • Marketing Mix – Pricing
  • Marketing Mix – Promotion
  • Marketing Mix – Place
  • Marketing Mix – Channels of Distribution
  • Marketing Mix – Productivity
  • Marketing Mix – Process
  • Marketing Mix – Physical Environment
  • Marketing Mix – People
  • Financials – Break-even Analysis
  • Financials – Sales Forecast
  • Financials – Expense Forecast
  • Implementation Milestones
  • Marketing Organisation
  • Contingency Planning
  • Monitoring & Measurement

PREMIUM

Marketing Plan

Includes Both Desk & Field Research

GH¢ 4,000
  • Executive Summary
  • Market Demographics
  • Market Needs
  • Market Trends
  • Market Growth
  • SWOT Analysis
  • Competitor Analysis
  • Value Proposition
  • Keys To Success
  • Industry Analysis
  • Porter’s Five Forces
  • Marketing Mission
  • Marketing Objectives
  • Financial Objectives
  • Target Marketing
  • Market Positioning
  • Strategy Pyramids
  • Marketing Mix – Product Description
  • Marketing Mix – Pricing
  • Marketing Mix – Promotion
  • Marketing Mix – Place
  • Marketing Mix – Channels of Distribution
  • Marketing Mix – Productivity
  • Marketing Mix – Process
  • Marketing Mix – Physical Environment
  • Marketing Mix – People
  • Financials – Break-even Analysis
  • Financials – Sales Forecast
  • Financials – Expense Forecast
  • Implementation Milestones
  • Marketing Organisation
  • Contingency Planning
  • Monitoring & Measurement
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